Storage Deluxe's logo typo

Storage Deluxe’s logo typo

Posted by Rebecca on April 25, 2011 · 3 Comments

Logo design, meet dirty mind…

a gift for you

Is the oddly scaled box in Storage Deluxe’s logo an appropriate fig leaf for the friendly neighborhood mover hefting it? Not according to Saturday Night Live…

Filed under Design, TV · Tagged with Graphic design, humor, logo design, NYC, SNL, subway

Comments

3 Responses to “Storage Deluxe’s logo typo”

Mary says:

April 26, 2011 at 1:55 pm

This is an awesome logo. It came out first, so I guess SNL stole it from Storage Deluxe. Kudos to the moving company on a great logo!

Reply
- beckhen says:
  
  April 26, 2011 at 5:27 pm
  
  Thanks for pointing out the timing.
  
  Joking aside, I’d like to hear how people feel brands should respond when a negative pop culture association crops up around them. Ignore it, change their branding or get in on the joke?
  
  Reply
effina says:

June 13, 2011 at 12:12 pm

Love it–I thought the same thing when I saw this ad!

Reply