St. Louis breweriana

Never has a restaurant wait been so welcome than during my visit to Schlafly Bottleworks. Leaving P to mind the bossy, flashing hockey puck that would signal our table’s readiness, I snapped pictures of their exhibit on St. Louis brewing history. It was an orgy of vintage type and packaging, by turns clumsy and ornate. Classically generic brands like ABC Beer and National Lager had anonymous charm, but paled in comparison to the imaginative id animating Falstaff and Faust’s cheeky brand identities.

Falstaff Beer sign at Schlafly Bottleworks

Falstaff Beer 1976 Bicentennial can at Schlafly Bottleworks

Falstaff Beer midcentury modern sixpack at Schlafly Bottleworks

Don Draper's choice for children's birthday parties

Hyde Park Lager sign at Schlafly Bottleworks

"Seldom Equalled Never Excelled"

Hyde Park Beer 1941 wrestling ticket at Schlafly Bottleworks

Hyde Park Beer coaster at Schlafly Bottleworks

Hyde Park Beer 75-year Jubilee packaging at Schlafly Bottleworks

St. Louis ABC Beer at Schlafly Bottleworks

"King of All Bottled Beers"

Faust Beer sleeve at Schlafly Bottleworks

Faust Beer card at Schlafly Bottleworks

Katz, Premium 905 beer cans at Schlafly Bottleworks

Old St. Louis Select, Brewers and Maltsters Local #6, Premium 905 beers at Schlafly Bottleworks

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