Storage Deluxe’s logo typo

Posted by Rebecca on April 25, 2011 · 3 Comments 

Logo design, meet dirty mind…

Storage Deluxe logo = SNL d*ck in a box

a gift for you

Is the oddly scaled box in Storage Deluxe’s logo an appropriate fig leaf for the friendly neighborhood mover hefting it? Not according to Saturday Night Live…

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Comments
3 Responses to “Storage Deluxe’s logo typo”
  1. Mary says:
    April 26, 2011 at 1:55 pm

    This is an awesome logo. It came out first, so I guess SNL stole it from Storage Deluxe. Kudos to the moving company on a great logo!

    Reply
    • beckhen says:
      April 26, 2011 at 5:27 pm

      Thanks for pointing out the timing.

      Joking aside, I’d like to hear how people feel brands should respond when a negative pop culture association crops up around them. Ignore it, change their branding or get in on the joke?

      Reply
  2. effina says:
    June 13, 2011 at 12:12 pm

    Love it–I thought the same thing when I saw this ad!

    Reply

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