Storage Deluxe’s logo typo

Posted by Rebecca on April 25, 2011 · 3 Comments

Logo design, meet dirty mind…

a gift for you

Is the oddly scaled box in Storage Deluxe’s logo an appropriate fig leaf for the friendly neighborhood mover hefting it? Not according to Saturday Night Live…

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Filed under Design, TV · Tagged with Graphic design, humor, logo design, NYC, SNL, subway

Comments

3 Responses to “Storage Deluxe’s logo typo”

Mary says:

April 26, 2011 at 1:55 pm

This is an awesome logo. It came out first, so I guess SNL stole it from Storage Deluxe. Kudos to the moving company on a great logo!

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- beckhen says:
  
  April 26, 2011 at 5:27 pm
  
  Thanks for pointing out the timing.
  
  Joking aside, I’d like to hear how people feel brands should respond when a negative pop culture association crops up around them. Ignore it, change their branding or get in on the joke?
  
  Reply
effina says:

June 13, 2011 at 12:12 pm

Love it–I thought the same thing when I saw this ad!

Reply